Cookie Policy

Version 2.1
Last updated 21 September 2018

Thanks for using Midland Theater! We continue to be committed to protecting and respecting your privacy, and this Cookie Policy sets out more clearly how we use cookies and what data they store.

To find out more about how we use and look after your data please take a look at our Privacy Policy.  If anything in this policy isn’t clear or if you want any additional information please contact our helpdesk and let us know!

1. WE USE COOKIES!

Our website and mobile app use cookies. Insofar as those cookies are not strictly necessary for the provision of our website, mobile app and services, we will ask you to consent to our use of cookies when you first visit our website or install and open our mobile app.

2. WHAT ARE COOKIES?

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

3. WHAT WE USE THEM FOR

We use cookies for the following purposes:

  • Session Management - we use sessions to handle your login status, authenticate you etc (cookies used for this purpose include: PHPSESSID,cookies prefixed X-Mapping-)
  • Shopping Cart - we use cookies to allow you to add items to your basket and purchase them (cookies for this purpose include:  X-PP-SILOVER, JSESSIONID, tfs_checkout, tfs_session, wsUser, wsVar)
  • Personalisation - we use cookies to store information about your preferences and to personalise our website for you (cookies used for this purpose include: user_city, user_country_user, user_region, cookiesOK, user_device);
  • Advertising - we use cookies to help us to display advertisements that will be relevant to you; and
  • Analysis - we use cookies to help us to analyse the use and performance of our website and services.

The names of these cookies change from time to time and sometimes from session to session. If you have a query about a specific cookie, please contact us with the name and value of the cookie so that we can identify its purpose.

3. COOKIES USED BY OUR SERVICE PROVIDERS

Our service providers use cookies and those cookies may be stored on your computer when you visit our website.

3.1. Website Analytics

We use various tools to analyse the use of our website and these tools typically use cookes to help them gather information which is then used to create various reports which help us improve user experience and diagnose and site issues.

The main tools that may be used on site are:

3.2. Advertising

We fund our site by showing adverts as you browse our site. We use Google Ad Manager to serve these adverts and publish interest-based advertisements on our website. These can be tailored by our Advertising Partners to reflect your interests. To determine your interests, they will track your behaviour on our website and on other websites across the web using cookies.

Additionally we advertise to attract customers and track the effectiveness of those adverts. We may also display targeted adverts to you across our partner networks if you have previously visited our site.

Our Advertising Partners may include:

You can opt out of our Advertising Partner's cookies using

However, these opt-out mechanisms themselves use cookies, and if you clear the cookies from your browser your opt-out will not be maintained. To ensure that an opt-out is maintained in respect of a particular browser, you may wish to consider using the Google browser plug-ins available at: https://support.google.com/ads/answer/7395996.

3.3. Embedded Video

A common example is an embedded YouTube video, you can view their Privacy Policy here.

Disabling their cookies will likely break the functions offered by them

3.4. Social Functions

We provide various like and share functionality from Facebook, Twitter & Google+, you can view their privacy polices here:

Disabling their cookies will likely break the functions they offer

3.5. Other 3rd Parties

Ensuring you're not a robot, Displaying maps, Displaying dynamic seating charts etc, below are some of their privacy polices

Disabling their cookies will likely break the functions they offer

4. MANAGING YOUR COOKIES

Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

Blocking all cookies will have a negative impact upon the usability of many websites.

If you block cookies for Midland Theater, you will not be able to use all the features on our website.

5. OUR DETAILS

Midland Theater is part of the Theatreland collection and is owned and operated by Theatreland Ltd, a company registered in the United Kingdom under company number 6859176. Theatreland’s address is 64 Kimber Road, London SW18 4PP, United Kingdom.

6. CREDIT

This document was created with the assistance of a template from SEQ Legal (https://seqlegal.com).




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  • We are an independent show guide not a venue or show. We sell primary, discount and resale tickets which may be priced above or below face value.